The Emerson Avenger

The Emerson Avenger is a "memory hole" free blog where censorship is scorned. This blog will "guard the right to know" about any injustices and abuses that corrupt Unitarian Universalism. Posters may speak and argue freely, according to conscience, about any injustices and abuses, or indeed hypocrisy, that they may know about so that the Avenger, in the form of justice and redress, may come surely and swiftly. . . "Slowly, slowly the Avenger comes, but comes surely." - Ralph Waldo Emerson

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Location: Montreal, Quebec, Canada

In 1992 I underwent a profound revelatory experience of God which revealed that the total solar eclipse "Eye of God" is a "Sign in the Heavens" that symbolizes God's divine omniscience. You may read about what Rev. Ray Drennan of the Unitarian Church of Montreal contemptuously dismissed as my "psychotic experience" here: http://revelationisnotsealed.homestead.com - This revelatory religious experience inspired me to propose an inter-religious celebration of Creation that would take place whenever a total solar eclipse took place over our planet. You may read about what Rev. Ray Drennan and other leading members of the Unitarian Church of Montreal falsely and maliciously labeled as a "cult" here: http://creationday.homestead.com - I am now an excommunicated Unitarian whose "alternative spiritual practice" includes publicly exposing and denouncing Unitarian*Universalist injustices, abuses, and hypocrisy. The Emerson Avenger blog will serve that purpose for me and hopefully others will share their concerns here. Dee Miller's term DIM Thinking is used frequently and appropriately on this blog. You may read more about what DIM Thinking is here - http://www.takecourage.org/defining.htm

Saturday, July 09, 2011

Internet Marketing Consulting & Coaching By Carol Cole-Lewis And CUC Executive Director Mary Bennett's Big Fat U*U Corporate Identity Logo

What's the connection U*Us?

U*U Internet Marketing Consulting "coach" Carol Cole-Lewis has written an interesting blog post titled -

'5 Tests Your Big Fat U*U Logo Needs To Pass'

which U*Us in general, and *resigned* Canadian Unitarian Council Executive Director Mary Bennett in particU*Ular. . . might be very well advised to pay some heed to.

Allow me to plagU*Urize what Carol Cole-Lewis blogged -

Here are five logo tests from Andy Sernovitz in his 'Damn, I Wish CUC Executive Director Mary Bennett Had Thought of That' blog.

If your Big Fat U*U logo flU*Unks, well, you U*Us may want to consider re*craft*ing it:

The Big Fat U*U Square Box Test

The Conference Sponsor Test

The Remove Something Test aka The Remove Kurt Vonnegut Jr.'s "Picture Of An Asshole" Test :-)

The Big Fat U*U T-shirt Test aka The Big Fat U*U Unitard Test

The *Crappy* U*U Graphic Test

So what exactly are these 5 logo tests U*Us ask?

1: The Big Fat U*U Square Box Test

How does that Big Fat U*U Logo work when you’re faced with fitting it into a 70×70 pixel box? Thanks to the world of Twitter, Facebook, YouTube aka U*UTube, and all those other social sites, your Big Fat U*U logo needs to work as a small, square icon. If it doesn’t, sometimes a secondary, modified version of your primary "corporate identity" logo will work. But if that fails, you might be better off starting over.

The Big Fat U*U Lesson: You can avoid a lot of future Big Fat U*U Headaches by making sure your brand-spanking new Big Fat U*U logo passes the Twitter avatar challenge.

Editor's Note: Mary Bennett's Big Fat U*U logo actually passes this test with flying colours.

2. The Conference Sponsor Test

Go to any conference website and find their sponsors section — the one with all those logos mashed together — and try sticking your Big Fat U*U logo into the mix. Is your Big Fat U*U logo still readable? Does your Big Fat U*U logo stand out? Does its size and shape play well with others? When it’s out in the *real* world (as opposed to the U*U World), your Big Fat U*U logo will often be mixed in with others — so test it early and often for this.

The Big Fat U*U Lesson: Big Fat U*U Logos don’t live in a vacU*Um. Mix your U*U in with others and make sure it can still stand out.

3. The Remove Something Test aka The Remove Kurt Vonnegut Jr.'s "Picture Of An Asshole" Test :-)

*Somewhere* your brand-spanking new U*U logo has an extra line, swoosh, *globe* or asterisk. . . Trim, cut, and simplify. When it comes to Big Fat U*U logo design, stick to the mantras "less is more" and it is "less than wise" to insert Kurt Vonnegut Jr.'s "Picture Of An Asshole" between the two Us aka *globes* aka buttocks of what *was* The UU Movement to symbolize the self-vaunted "inclusiveness" of what is *now* The U*U Movement. . .

The Big Fat U*U Lesson: The simpler and less embarrASSing the Big Fat U*U Logo, the more usable it’ll be over the long run. . .


4. The Big Fat U*U T-shirt Test aka The Big Fat U*U Unitard Test

Before you U*Us fully commit to your Big Fat U*U Logo, try it on a Big Fat U*U T-shirt or Big Fat U*U Unitard first. It’s a great way to see your Big Fat U*U logo in the *real* world (as opposed to the U*U World), away from other logos, text, computer monitors, or anything else that may be influencing your Big Fat U*U Feelings toward it. Someone across the room *should* be able to see your Big Fat U*U Logo, read your Big Fat U*U Logo, and say,

"Hey, why did you so U*Unilaterally decide to use famous U*U Kurt Vonnegut Jr.'s "Picture Of An Asshole" to symbolize the self-vaunted inclusiveness of The U*U Movement?!!"

The lesson: You know U*U’ve got a crappy U*U logo when you, your employees aka CU*UC and U*U eh? staff, and your Big Fat U*U Fans aka Big Fat U*U Psycho*phants would be embarrASSed to wear it. . .


5. The Crappy U*U Graphic Test

Your "less than intelligent" designer will hand you beaU*Utiful, high-res versions of your Big Fat U*U Logo. But out in everyday use it’ll be scaled down, suffer through file exports, and be misshapen. To *really* test your Big Fat U*U Logo, stick it in a banner ad with three other logos, add a line of text, and export it as a crappy image file. If U*U’ve got lots of subtle elements and thin lines, U*U’ll see just how quickly those disappear.

The Big Fat U*U Lesson: If your Big Fat U*U Logo survives tests 1 to 4, it’s *probably* (butt NOT *necessarily*) a good logo. Butt only the great ones survive the crappy U*U graphic test.

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