Internet Marketing Consulting & Coaching By Carol Cole-Lewis And CUC Executive Director Mary Bennett's Big Fat U*U Corporate Identity Logo
U*U Internet Marketing Consulting "coach" Carol Cole-Lewis has written an interesting blog post titled -
'5 Tests Your Big Fat U*U Logo Needs To Pass'
which U*Us in general, and *resigned* Canadian Unitarian Council Executive Director Mary Bennett in particU*Ular. . . might be very well advised to pay some heed to.
Allow me to plagU*Urize what Carol Cole-Lewis blogged -
Here are five logo tests from Andy Sernovitz in his 'Damn, I Wish CUC Executive Director Mary Bennett Had Thought of That' blog.
If your Big Fat U*U logo flU*Unks, well, you U*Us may want to consider re*craft*ing it:
The Big Fat U*U Square Box Test
The Conference Sponsor Test
The Remove Something Test aka The Remove Kurt Vonnegut Jr.'s "Picture Of An Asshole" Test :-)
The Big Fat U*U T-shirt Test aka The Big Fat U*U Unitard Test
The *Crappy* U*U Graphic Test
So what exactly are these 5 logo tests U*Us ask?
1: The Big Fat U*U Square Box Test
How does that Big Fat U*U Logo work when you’re faced with fitting it into a 70×70 pixel box? Thanks to the world of Twitter, Facebook, YouTube aka U*UTube, and all those other social sites, your Big Fat U*U logo needs to work as a small, square icon. If it doesn’t, sometimes a secondary, modified version of your primary "corporate identity" logo will work. But if that fails, you might be better off starting over.
The Big Fat U*U Lesson: You can avoid a lot of future Big Fat U*U Headaches by making sure your brand-spanking new Big Fat U*U logo passes the Twitter avatar challenge.
Editor's Note: Mary Bennett's Big Fat U*U logo actually passes this test with flying colours.
2. The Conference Sponsor Test
Go to any conference website and find their sponsors section — the one with all those logos mashed together — and try sticking your Big Fat U*U logo into the mix. Is your Big Fat U*U logo still readable? Does your Big Fat U*U logo stand out? Does its size and shape play well with others? When it’s out in the *real* world (as opposed to the U*U World), your Big Fat U*U logo will often be mixed in with others — so test it early and often for this.
The Big Fat U*U Lesson: Big Fat U*U Logos don’t live in a vacU*Um. Mix your U*U in with others and make sure it can still stand out.
3. The Remove Something Test aka The Remove Kurt Vonnegut Jr.'s "Picture Of An Asshole" Test :-)
*Somewhere* your brand-spanking new U*U logo has an extra line, swoosh, *globe* or asterisk. . . Trim, cut, and simplify. When it comes to Big Fat U*U logo design, stick to the mantras "less is more" and it is "less than wise" to insert Kurt Vonnegut Jr.'s "Picture Of An Asshole" between the two Us aka *globes* aka buttocks of what *was* The UU Movement to symbolize the self-vaunted "inclusiveness" of what is *now* The U*U Movement. . .
The Big Fat U*U Lesson: The simpler and less embarrASSing the Big Fat U*U Logo, the more usable it’ll be over the long run. . .
4. The Big Fat U*U T-shirt Test aka The Big Fat U*U Unitard Test
Before you U*Us fully commit to your Big Fat U*U Logo, try it on a Big Fat U*U T-shirt or Big Fat U*U Unitard first. It’s a great way to see your Big Fat U*U logo in the *real* world (as opposed to the U*U World), away from other logos, text, computer monitors, or anything else that may be influencing your Big Fat U*U Feelings toward it. Someone across the room *should* be able to see your Big Fat U*U Logo, read your Big Fat U*U Logo, and say,
"Hey, why did you so U*Unilaterally decide to use famous U*U Kurt Vonnegut Jr.'s "Picture Of An Asshole" to symbolize the self-vaunted inclusiveness of The U*U Movement?!!"
The lesson: You know U*U’ve got a crappy U*U logo when you, your employees aka CU*UC and U*U eh? staff, and your Big Fat U*U Fans aka Big Fat U*U Psycho*phants would be embarrASSed to wear it. . .
5. The Crappy U*U Graphic Test
Your "less than intelligent" designer will hand you beaU*Utiful, high-res versions of your Big Fat U*U Logo. But out in everyday use it’ll be scaled down, suffer through file exports, and be misshapen. To *really* test your Big Fat U*U Logo, stick it in a banner ad with three other logos, add a line of text, and export it as a crappy image file. If U*U’ve got lots of subtle elements and thin lines, U*U’ll see just how quickly those disappear.
The Big Fat U*U Lesson: If your Big Fat U*U Logo survives tests 1 to 4, it’s *probably* (butt NOT *necessarily*) a good logo. Butt only the great ones survive the crappy U*U graphic test.