Unitarian Universalist Brand Identity Guidelines And Such Despicable Crimes As Pedophilia And Rape Committed By Certain Unitarian Universalist Ministers - What's The Connection?

How about these plagU*Urized quotes from the UUA's Unitarian Universalist Brand Identity Guidelines pamphlet?

Just for starters. . .


Our best chance of breaking through the media noise with our message of healing and hope is to align our voices so that they resonate more and more deeply every day. Imagine a day when lengthy explanations and “elevator speeches” about Unitarian Universalism's immoral, UNethical, borderline criminal, and yes. . . #BatShitCrazy misuse of Canada's blasphemy law in UUA clergy sex abuse cover-up legal bullying aren’t necessary anymore because our faith is known far and wide as a force for good in the world.

Our look and feel should communicate our values. Values are the foundation of our brand identity.




Boldness - From striving for social justice to radically embracing different beliefs, U*Us have been a bold people of faith since the beginning.

Compassion – Our hearts call us to invest in the welfare of our fellow human beings, and our communities extend warmth and welcome no matter who you are, whom you love, or where you are on your journey.

Reverence - We unite in spirit through communities of meaning, grappling with the big questions and learning how to better live our values each day.








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